Buyer are using personalized, first-class letters to appeal to sellers. They are sending photographs and specifics about their reasons for choosing a home. It is connecting with sellers and often giving them an edge with sellers who feel a personal connection with their home.
May 17, 2013 | By
Paul Owers, Sun Sentinel, By Paul Owers, Sun Sentinel
Some buyers are
solving housing woes with prose.
They're not
writing poems or romantic novels – just short notes to sellers, telling them
how happy they'd be to buy their homes.
The simple gesture
is paying off in today's ultra-competitive market, where inventory is tight and
bidding wars are typical.
"Money talks,
but a letter gives a human element to an offer," said Michael Citron, a
real estate agent in Broward and Palm Beach counties. "Sellers want to
sell to a buyer who they're comfortable with and can relate to."
Cynthia Kelley
fell in love with a four-bedroom home on Northwest 99th Way in Coral Springs as
soon as she saw the "doggy doors" and the big back yard.
But four other
buyers also wanted the home. So her agent suggested she write a letter,
explaining to the seller how much the home would mean to her.
"I have three
golden retrievers myself and know they would be in heaven with all that
fabulous space to run and play," she wrote.
Kelley, 48,
included a photo of herself with the pooches and also explained that she is a
reserve army nurse who is ready to buy after enduring some financial hardships
when she was called to active duty from 2005 to 2007.
"I was hoping
to appeal to their personal side," Kelley said.
She submitted a
strong offer, which was the most important factor, said Clayton Banks, the
seller. But her note confirmed for him that she was the right buyer. The deal
closed Friday.
"It made us
feel better about selling to her," Banks said.
Writing a letter
probably is one of the easiest things buyers have to do to land a home these
days, said
Samantha
DeBianchi, a Fort Lauderdale agent.
In some cases,
they're giving sellers more time to move by allowing them to stay in the homes
after the closing. Lawyers typically advise against these post-occupancy
agreements, but buyers are willing because so few properties are available,
agents say.
One of DeBianchi's
clients had to adopt the seller's cat as part of the purchase. The client was a
dog owner, but she agreed to the deal.
"This is just
how it is," DeBianchi said. "Sellers are completely in control."
A letter from a
buyer probably won't make a difference if the offer is considerably lower than
others that the seller has received, agents say. Nor will a letter sway a
lender, which wants the highest price and the easiest closing possible.
But many
traditional sellers feel attached to their properties and don't want to unload
to just anybody, said Judy Trudel, an agent in Lighthouse Point.
"Sellers want
to know the buyer will live in and enjoy the home as much as they did,"
Trudel said. Heather Cameron found a quaint, three-bedroom home in Coconut
Creek, but it had multiple offers.
Cameron, a fan of
HGTV's "House Hunters," saw that an eager buyer on the show wrote a
letter to a seller, so she figured it was worth a try.
Cameron began by
complimenting the sellers on the home and explained that she and her fiance, a
Fort Lauderdale police officer, hope to buy before they get bogged down in
wedding plans.
She added that
they want to start a family, and the home would be perfect because her sister
lives in the same community.
Within hours of
receiving the letter, the sellers accepted the offer.
"Everyone
told us horror stories about buying a home," said Cameron, 23, an event
planner. "But this was the easiest process."
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